Canela Media Launches Club Canela, Innovative Breakthrough In-App Rewards Program

Canela Media announced the launch of Club Canela, the first fully integrated in-app streaming rewards program of its kind, designed to create a deeper connection with Canela.TV users and bring forth new and innovative opportunities for brands to engage with these audiences.

Launching in April 2025, Club Canela will allow registered Canela.TV viewers to earn rewards for watching, sharing, and interacting with the content they love to watch. Canela.TV is Canela Media’s AVOD platform, distributed across all devices, free to all users and featuring 35,000 hours of authentic and relevant content for U.S. Hispanic audiences. Club Canela rewards can be redeemed for exclusive content, sweepstakes and digital gift cards, enhancing Canela.TV’s user experience while providing advertisers with unique engagement opportunities through customized branded challenges and rewards.

As part of this exciting launch, Canela Media is proud to welcome McDonald’s and The Coca-Cola Company as Club Canela’s launch partners. Their participation reinforces their on-going commitment to innovative programs that engage and build deeper connections with Hispanic audiences.

“This initiative represents a unique opportunity for The Coca-Cola Company to further strengthen our already successful partnership with Canela Media,” said Stephanie Eaddy, head of Cultural Marketing in North America “Club Canela is an innovative program designed to foster deeper connections with audiences as they engage with the content they love, offering The Coca-Cola Company’s brands, like Gold Peak, an enhanced platform for more meaningful and lasting engagement.”

With a more affluent Hispanic audience, 49% of whom have household incomes exceeding $100K, Canela.TV provides brands with access to a desirable consumer segment that is more engaged. Club Canela further enhances this connection by combining rewards-driven user experiences with advanced targeting strategies.

“Club Canela is the next innovation frontier in CTV and streaming, gamifying viewership to increase engagement and branding opportunities for our advertising partners. Club Canela has been part of the vision behind the creation of Canela.TV since its launch, and we are thrilled to make this vision a reality,” said Isabel Rafferty Zavala, Co-Founder and CEO of Canela Media. “We are also proud to welcome McDonald’s and The Coca-Cola Company as our launch partners, who have been long-time advertising partners and supporters of Canela Media and recognize the value of connecting with U.S. Hispanic audiences through innovative engagement strategies. This program not only enhances the viewing experience but also allows brands to connect with consumers in a meaningful way. This is the next step in Canela Media’s ongoing innovation to bring U.S. Hispanic audiences and advertisers a best-in-class entertainment destination.”

Consumer engagement is increasingly influenced by reward-based experiences. A study by KPMG found that 75% of consumers prefer brands that offer rewards programs, emphasizing the effectiveness of incentive-driven engagement. Club Canela enhances the streaming experience by integrating gamification and interactive elements designed to increase engagement and brand recall. Viewers can participate in branded challenges, curated content collections, sponsored content including branded content, customized rewards, links to the brand’s ecommerce platforms and polls/quizzes, earning rewards while consuming the content they love. It’s all free to Canela.TV users.

“Club Canela is sure to be a breakthrough user and brand experience bringing a new and innovative approach to engaging and connecting with U.S. Hispanic audiences,” added Oswald Mendez, Chief Marketing Officer of Canela Media. “Club Canela enhances the streaming experience for users while delivering unique branding opportunities for advertisers. We are excited to bring Club Canela to market as a first-to-market innovation from Canela Media and continue to provide our audiences and advertisers a best-in-class offering.”