U.S. HISPANIC
Canoe Ventures: Addressable TV combines TV scale with the benefits of digital media targeting
Maribel Ramos-Weiner| 6 de agosto de 2021
Mónica Dávila de Canoe Ventures
Mónica Dávila, Senior Program Manager at Canoe Ventures, highlighted that the addressable TV solutions offered by her company allow their clients to reach quality audience segments and rely on a system for multiple creative pieces of advertising where there can be up to four versions on linear TV and VOD.
She noted that addressable TV “combines the scale of TV with the benefits of digital media targeting.”
“Consumer viewing behaviors are changing and agencies and advertisers are turning to addressable TV. Canoe is working with Lamac to scale this revenue opportunity,” said Dávila at the end of her talk that concluded the seminar “The power of addressable TV and contextual advertising on VOD”, organized by Lamac, Canoe Ventures, and BB.
