U.S. HISPANIC
Carmen DiRienzo, Vme: TV Everywhere is part of the partnership with our distributors
Maribel Ramos-Weiner| 8 de noviembre de 2011
TV Everywhere means different things for us. One of the most important things for us is that it is part of our partnerships with our distributors. Vme is carried by all of the major carrier networks and because they participate in TV Everywhere their subscribers can view the programming that they carry online, etc., we are a part of those line-ups.The important thing with TV Everywhere and other elements of TV Everywhere, even aside of the partnership with the cable and satellite distributors, is that the content as it appears in the different formats should be customized to those formats. On mobile, people appreciate shorter form content so when we disseminate our content in mobile it is in a shorter form. I think there are a number of ways to monetize TV Everywhere. I think we will be experimenting with several ways as well as the other networks. But one thing that I would like to discuss is when a brand associates with a body of content or a program, and those additional elements are created, then I believe it is a real win-win situation for that brand, for that buy, to incorporate some of these other types of disseminations.
