U.S. HISPANIC
Carolina Padilla new VP of Affiliate Distribution, Marketing and Media Relations for Carlos Vasallo TV channels
Maribel Ramos-Weiner| 14 de septiembre de 2012
Carolina Padilla is the new VP of Affiliate Distribution, Marketing and Media Relations for Carlos Vasallo TV channels, Cine Nostalgia and Cine Estelar.Carolina Padilla is a knowledgeable executive who led the two largest multi-ethnic businesses in pay TV, DishLATINO and DishINTERNATIONAL for DishNetwork, and DIRECTV Más and WorldDIRECT for DIRECTV. It is a pleasure to count with the knowledge, professional experience and passion that Carolina has for the TV industry and the Hispanic market in the United States. Her business focus will be of great benefit for our growth goals and the promotion of our channels, indicated Vasallo. Padilla has more than 15 years of experience in the U.S. Hispanic and multicultural markets and overseas, 10 of which on the entertainment and multicultural segments in the United States leading roles as the director of Marketing, Sales and Film Buying for Sonora Entertainment Group; director of DishLATINO and DishINTERNATIONAL for DISH Network; director of Affiliate Marketing and Sales for Starz Entertainment, and senior director of DIRECTV Más and WorldDIRECT for DIRECTV. Prior, she led important positions in Latin America.This is a moment in which pay-TV platforms, main TV networks and general entertainment channels focus on capitalizing the accelerated growth of the Hispanic population and movies represent a differentiated genre, which is supported by the superior ratings of our content in pay-TV audience measurements. None can ignore the high consumption of movies by U.S. Hispanics, and the significance of Mexican movies to satisfy the needs of the largest Hispanic population segment. Securing channels that not only exhibit titles, but have multi-platform rights, is strategic for pay TV distributors and their efforts to maximize subscriber acquisition and retention. Cine Nostalgia and Cine Estelar offer the largest movie portfolio for this audience and I am happy of being part of this talented group said Padilla.
