Círculo Creativo USA Announces Verónica Elizondo as President and Javier Osorio as Vice President for the 2026–2027 Term

Círculo Creativo USA announced that Verónica Elizondo has been elected President and Javier Osorio Vice President for the 2026–2027 term, marking the beginning of a new phase of growth and expansion for the organization.

Verónica Elizondo, Chief Creative Officer at Conill, brings more than 25 years of experience in advertising and design. Since joining Conill in 2005 as an art director, she has led memorable campaigns for brands such as Burger King, Alaska Airlines, Aflac, Budweiser, T-Mobile, and Toyota. Her work has been recognized at Cannes Lions, D&AD, The Clios, The One Show, FIAP, El Sol, and the Effie Awards. Digiday named her among the “5 Hispanic agency creatives you should know.” She is the creator of Toyota’s iconic “Más Que Un Auto” campaign, which celebrated the brand’s tenth consecutive year as the leading automaker among Latinos and generated the highest volume of user-generated content in the brand’s history.

Elizondo began her professional career in her hometown of Monterrey, Mexico. After spending a summer in Milan, Italy, where she completed a graphic advertising program, she moved to Miami, where she finalized her art direction portfolio.

A firm believer in teamwork and continuous learning, Verónica is rarely without her camera, sketchbook, and signature orange marker.

“I’m incredibly happy and grateful to take on the presidency and continue contributing from a new role,” said Verónica Elizondo. “Círculo has been key for me, both professionally and personally, so leading it today alongside Javi Osorio and with the support of our regional leaders and co-leaders is an honor. Our focus will be on expanding this community and continuing to celebrate the creativity and strength that define the Hispanic market—a market I’m deeply passionate about. Previous administrations have left us a strong legacy that we are now responsible for nurturing and growing.”

Javier Osorio is a creative director and copywriter with more than 20 years of experience in the advertising industry. He has worked at multiple agencies for both global and local brands, and his work has been recognized at festivals such as Cannes Lions, FIAP, Effie Awards, Radio Mercury Awards, New York Festivals, and Communication Arts. He has also served as a juror at El Ojo de Iberoamérica, AdStars, National Addys, Radio Mercury Awards, and the Effie Awards, among others.

Outside of work, Osorio is a technology and coffee enthusiast, an ’80s vinyl record collector, and a keyboardist in a cover band with exactly three followers—very loyal ones.

“Over the past few years, thanks to the leadership of Virgilio Flores and his team, Círculo gained much greater visibility and relevance within the industry,” said Javier Osorio. “Now it’s our turn to build on that great work while also using that platform to expand Círculo’s reach—not only by representing Hispanic agencies’ work, but through a more disruptive, broader, and more diverse presence. In this new phase, regional initiatives will play a key role. We want to build local communities of Latino creatives working in the industry, both in the Hispanic and general markets. The goal is to become a space that truly empowers them through collaboration, networking, and meaningful connections. For me, it’s both an honor and a great responsibility to take on this role alongside Verónica Elizondo.”

Virgilio Flores, outgoing President of Círculo Creativo USA and Group Creative Director at Alma, shared:
“I’m very happy that Verónica is the new President of Círculo. Beyond being highly respected within the industry and the market, she has grown within this business, deeply understands the Hispanic market, and I’m certain she will do an outstanding job. Javier Osorio, on the other hand, is a great friend of many years—someone with a solid career who is deeply respected and well-liked, and who I’m confident has left and will continue to leave a meaningful mark on this market. One of the things I’ve enjoyed most about being part of Círculo is the opportunity to get to know even more incredible people I admire, and Verónica and Javi are a perfect example of that.”

BOARD OF DIRECTORS
Luis Miguel Messianu, Fundador, Presidente y Chief Creative Officer en MEL
Aldo Quevedo, CEO y Creative Chairman en BeautifulBeast
Gustavo Lauría, Cofundador, Presidente y Chief Creative Officer en We Believers
Pablo Buffagni, Presidente y Director Creativo en BBQ Agency
Flor Leibaschoff, Fundadora y Chief Creative Officer en BeautifulBeast
Virgilio Flores, Director Creativo de Grupo en Alma
Bettina Abascal, Fundadora de Momentum

EXECUTIVE DIRECTOR
Francisco Vargas, Director de Operaciones y Producción en BizLift

REGIONAL LEADERS
Chicago: Alejandra Haro, Directora Creativa Asociada Independiente
Dallas: Francisco Cardenas, Director de Estrategia e Integración Digital en LERMA/
Houston: Cecilia Alanis, Directora Creativa Asociada Digital en López Negrete Communications
Los Ángeles: Alberto Calva, Director Creativo
Miami: Chany D’Amelio, Chief Creative Officer y socio en Archer Troy Miami
Nueva York: Daniela Varela, SVP, Directora Creativa de Grupo en The Weber Shandwick Collective

REGIONAL CO-LEADERS
Chicago: Jonathan García, Director Creativo en Wasserman; Luzalma González, Directora Creativa Asociada en Dentsu Creative; Marisabel Muñoz, Directora de Arte Senior en Fluent360.
Dallas: Miguel Moreno, Director Creativo en TMA; Luis Martínez, Directora de Arte Senior en Dieste; Amaya Blanton, Directora de Arte y Diseñadora Gráfica en LERMA/.
Houston: Alex García, Executive Creative Director en López Negrete Communications; Jasiel Mendiola, Director de Arte en López Negrete Communications.
Los Ángeles: Claudio Vera, Director Creativo Freelance; Christian Mondragón, Creativo Senior en Casanova//McCann; Lisa Fernández, Redactora en GUT L.A.
Miami: Roberto López, Director Creativo Asociado en Zubi; Ali Daniel Armas, Director Creativo en República Havas; Renée Tovar, Directora Creativa Independiente .
Nueva York: Ana Karina Da Silva, Directora Creativa Independiente; Nico Smith, Director Creativo en Grey New York; Lucas Panizza, Executive Creative Director en Creyentes; Maddy Kramer, Directora Creativa de Grupo en Supergood.

HEAD OF ART
Mariel Hernández, Directora de Arte en Dieste