U.S. HISPANIC
CNN Latino NY: We will launch several original productions in 2014
Maribel Ramos-Weiner| 31 de octubre de 2013
To complement the eight hours of programming supplied by CNN Latino, Gabriel Llaurado, VP and general manager of CNN Latino New York, is planning with his team local original productions for 2014.Weve made good progress and now we signed our first distribution agreement with Time Warner Cable, with the areas channel 92. Our goal has been to educate audiences, agencies and advertisers about our concept and the added value we offer by bringing a familiar programming, more akin to general market, Llaurado told PRODU.He said the channel expects to enter the Verizon grid by January.Among the local productions developed, the executive points out vignettes featuring the real heroes of the Hispanic community in New York. Theyre also producing a group of vignettes honoring the student of the month, with the intention of doing an award ceremony at the end of the year with the best 12 students. Were also integrating local news, developed on the city streets. Instead of reporting from the studio, the best set is the street. To this end, we present the news from the different iconic locations around the city, he added.Llaurado also said that because the channel is local, it offers an added value to clients in this market. Were not only selling nationally, but we also are integrating the local element in all the events we cover.He concluded by mentioning the channel is building its digital and social media platforms.
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