U.S. HISPANIC
Coca-Cola Revitalizes Iconic Para Todos Campaign, Reinforcing Timeless Message of Unity and Inclusivity
14 de mayo de 2025
The Coca-Cola Company announced the return of its celebrated Para Todos (For Everyone) campaign, reimagined for a new generation. Coinciding with the company’s 139th birthday week, this relaunch underscores Coca-Cola’s enduring commitment to inclusivity, optimism, and the power of shared moments.
The decision to revive this beloved message comes at a pertinent time. “Coca-Cola is for everyone – this is a timeless message,” said Stephanie Eaddy, Senior Director of Cultural Marketing at The Coca-Cola Company. “In today’s world that can be focused on what divides us, we believe in celebrating what makes each of us unique. This reimagination of the iconic Para Todos ad, released the same week as our 139th birthday, reinforces our brand’s rich heritage of inclusivity and optimism.”
While the core spirit of Para Todos remains, the campaign has been refreshed to connect with contemporary audiences. “We’ve contemporized the ad for a modern Coca-Cola and modern audience,” explained Alex Ames, Senior Director of Creative and Content at Coca-Cola. “Incorporating more of our different packaging options including mini cans, refreshed storytelling and scripting, and [we] worked with the legend of liquid photography Martin Wonnacott to visually bring our iconic branding to life.”
The objectives behind the campaign’s return are deeply rooted in Coca-Cola’s foundational values. “We want to remind people about the togetherness and unity that our brand has stood for over nearly 140 years now,” stated Eaddy. “The heart of the message remains unchanged from the original, as the brand’s spirit remains unchanged in its sense of welcoming and belonging. By releasing this bilingually, we hope to authentically and meaningfully reach more people with this message.”
