U.S. HISPANIC
Constant evolution is the key
Maribel Ramos-Weiner| 30 de marzo de 2022
Cynthia Hudson de CNNE
My first piece of advice is to dare to be authentic. Each person brings a unique background that allows us to contribute with our life experiences, knowledge, ideas, diverse roots, and dreams about our industry. Companies need that diversity of ideas to grow and compete, and sometimes we are afraid to show our value. We have to be proud of ourselves and find our voice. I also always recommend being open to learning something new every day and being aware that we are transforming, always evolving, and we must continue to do so by means of technologies, trends, and public preferences.
In recent years we have created awareness among our male colleagues about the reality of sexual harassment, abuse of power, and the few numbers of women in executive roles in our industry. This has helped women to continue growing and competing from a balanced and equitable point of view every day.
My biggest challenge has been proving myself every time I’ve taken a step forward. The scrutiny of men is strong and you have to work harder and constantly show what you are capable of. What’s considered an attribute in a man, it’s seen as a weakness in a woman. Raising a family, having a more balanced life and trying to create new content, differentiating businesses, and developing innovative strategies has been an uphill struggle, but it is worth the effort.
Every day there are more groups supporting women in our industry. But it is necessary for men in positions of power to give us even more opportunities and for women to continue demonstrating that they are capable of leading and undertaking. It is important to seek mentors and create internal support systems that allow the best talent (of any gender, race, lifestyle, etc.) to shine and compete in a fair and healthy way for opportunities to grow.
About the author
Cynthia Hudson is SVP and managing director of CNN en Español and Hispanic strategy for CNN/U.S. Hudson oversees all aspects of CNN’s Spanish-language media businesses, including newsgathering, editorial content, programming, production, operations, and personnel, of the CNN en Español 24/7 television news networks, CnnEspañol.com and CNN en Español Radio.
Hudson expanded CNN en Español’s TV & digital operations in Argentina and Mexico and expanded the role of cross-platform content across all platforms to continue the brand’s digital and social growth. However, she began the evolution of CNN en Español in 2010 when she took over the helm at CNN en Español and launched CNN en Español’s multi-platform business with expanded feeds for Latin America, Mexico, and the US Hispanic market, as well as revamping the logo, branding, and programming.
In 2011, Hudson launched CNNEspañol.com and refocused resources to develop CNN en Español’s top Spanish-language News Social Platforms on Twitter, Facebook, Instagram, etc. In addition, she expanded the radio business to include affiliates in the US Hispanic Market, Latin America, and Europe.
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