U.S. HISPANIC
Craig Geller of nuvoTV: Connecting advertisers to the bicultural Latinos is at the core of our strategy
Maribel Ramos-Weiner| 19 de junio de 2012
As the economy continues to strengthen and more and more advertisers recognize the need to communicate with the fastest growing segment of the US population, bicultural Latinos (BCLs), nuvoTV is poised to see significant growth in the 2012-2013 season coming off of a very strong 2011.Wireless, Auto, Retail and QSR were strong categories in 2011-2012 and show no sign of pulling back. CPG is showing life and will continue to grow. nuvoTV has a very affluent and educated audience, so we are seeing growth from the financials and strong interest from higher end autos.This year we are presenting a very strong lineup of new original content that provides creative opportunities for our advertising partners to get connected. Over the past year we have restructured our ad sales marketing unit, creating a client marketing solutions team so that we are completely aligned with our programming team. This enables us to organically, creatively and seamlessly integrate clients into our content. Our approach this year was to have the programming presentations in Los Angeles, Chicago and New York and orchestrate key client marketing meetings the following day with our executive team, include our head of programming. The objective was to present opportunities and walk away with actionable steps going into the buying season. Our sessions and individual meetings have proven to be extremely successful and well received. Connecting advertisers to the BCL is at the core of our strategy. As such we invested in a Nielsen proprietary research study to provide significant, actionable insights to the BCL and the nuvoTV audience. The results have been eye opening. We want to be great partners to our clients and we want to continue being the market leaders.
