U.S. HISPANIC
Dailymotion Advertising Unveils New Engagement Metrics to Go “Beyond KPIs” in Creative Measurement
12 de septiembre de 2025
Lara Krumholz, SVP – General Manager Latin America at Dailymotion Advertising
Dailymotion Advertising announced a new approach to measuring the impact of video advertising, moving beyond traditional metrics to focus on deeper user engagement. The company is introducing Engagement Trackers, a proprietary solution designed to capture nuanced user interactions with creative content.
In an increasingly saturated digital landscape, advertisers are recognizing that traditional key performance indicators (KPIs) like click-through rate (CTR) or video completion rate (VTR) no longer tell the whole story. These metrics often fail to capture genuine user interest, leading to a disconnect between campaign performance data and real-world brand impact.
“Across Latin America, more and more clients are asking us for smarter, more precise ways to optimize their campaigns,” said Lara Krumholz, SVP – General Manager Latin America at Dailymotion Advertising. “With Engagement Trackers, we’re not just delivering data; we’re providing real signals that help brands understand what truly matters to their audience and respond more effectively.”
Engagement Trackers are a new tool that captures micro-interactions, such as taps, swipes, time spent, and rollovers, providing a more detailed view of how users connect with video ads. Unlike third-party eye-tracking tools, these trackers are embedded directly within Dailymotion’s creatives, offering continuous and scalable insights at the core of each campaign.
By leveraging these new metrics, advertisers can:
Identify true user intent beyond passive views.
Run smarter remarketing strategies based on actual engagement.
Optimize creatives in real time with actionable insights.
Benchmark performance across various formats and environments, from online video (OLV) to connected TV (CTV).
The solution is powered by AI models that analyze behavioral signals, surfacing patterns that would otherwise go unnoticed. This technology empowers brands to fine-tune their messaging and drive measurable outcomes that go beyond simple vanity metrics.
“Creative impact isn’t just about how many people watch; it’s about how deeply they connect,” added Krumholz. “To build meaningful connections, advertisers need tools that bring together data, technology, and storytelling. We believe our Engagement Trackers provide that essential link.”
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