U.S. HISPANIC
Creating Brand Experiences Beyond Video Advertising Formats: How Dailymotion Advertising Matches Advertisers’ Needs
13 de enero de 2025
In a fragmented advertising landscape, capturing the attention of a diverse audience requires more than just a one-size-fits-all approach. Dailymotion Advertising’s Studio is redefining the standards for video advertising by offering brands an all-in-one solution tailored to meet the varied motivations and preferences of today’s consumers.
“The Studio is the beating heart of our creative offerings, combining cutting-edge technology and consumer insights to create campaigns that not only capture attention but also drive real business outcomes,” says Lara Krumholz, General Manager and SVP of LATAM for Dailymotion Advertising.
Personalized Solutions for Diverse Objectives
Understanding that each brand has unique goals, the Studio provides customized ad formats designed to meet specific business objectives. Whether it’s generating awareness, driving traffic to websites or physical stores, or deeply engaging audiences, Dailymotion Advertising ensures that every campaign delivers beyond traditional KPIs.
Thanks to Dailymotion Advertising’s Studio dedicated expertise in crafting formats, brands can select from an array of innovative features, such as:
• Interactive formats like sliders and animated expand ads to maximize customer engagement.
• Pre-rolls tailored for discovery, offering immersive and memorable brand experiences.
• Skin vertical ads that amplify visibility while complementing social media strategies.
Driving Engagement with IA, Precision and Creativity
Dailymotion Advertising’s Studio is dedicated to crafting campaigns that not only capture attention but also resonate deeply with audiences. By leveraging tailored messaging and innovative formats, the Studio immerses consumers in the discovery of a product’s key features, achieving higher engagement and measurable impact. In today’s competitive market, where personalized and outcome-driven ad experiences are paramount, the Studio empowers brands with tools and expertise to ensure their messages are both memorable and impactful.
Central to this approach is the use of Artificial Intelligence (AI). Through predictive targeting, AI analyzes consumer data, browsing behaviors, and video preferences to deliver hyper relevant ads that connect meaningfully with their intended audiences.
AI further optimizes creative delivery by identifying engagement trends, dynamically personalizing ads based on user interactions, and providing actionable insights to refine future campaigns. Together, these strategies enable brands to turn impressions into meaningful actions – and actions into measurable results.
Crafting Immersive Brand Experiences
In addition to designing creative advertising formats, Dailymotion Advertising specializes in crafting complete immersive brand experiences from the ground up. Brands can collaborate with our teams to create video campaigns from scratch. From ideation to video production to the creation of event-driven web pages enriched with dynamic video content, and even FOOH activations, Dailymotion Advertising can seamlessly bring brands to life across diverse platforms. This holistic approach ensures that not only is the brands’ story told but also immerses the audience in it.
