U.S. HISPANIC Versión en español
Diana Mejía of Campanario: “With Profe Infiltrado, ViX Has Reached The Family Audience It Was Looking For”
Maribel Ramos-Weiner| 11 de julio de 2025
Profe Infiltrado (8x30’)
The second season of Profe Infiltrado (8×30’), a Campanario production for ViX that premiered last Thursday the 3rd, is, according to Diana Mejía, executive producer of the project, “a wholesome, action-packed, physical comedy that the whole family can watch together.”
Mejía says the show has done very well since its premiere. She explained that Televisa Mexico’s Canal 5 aired the first season before the second debuted on ViX. “Televisa Mexico prepared well. The series has done very well with the same football audience that is tuning in for the Gold Cup. They took advantage of that on ViX, which found the audience—families, men and women—that they were looking for, and this series delivered,” she noted.
Diana Mejía, executive producer of the project
Mejía explained that Profe Infiltrado is an adaptation of a Russian format—Fizruk—a project that Rodrigo Mazón (former EVP and CCO of the platform) really liked when it was first presented at the launch of ViX, and it was then adapted for Mexico.
Tita Lombardo is the producer for Campanario, while Alfonso “Poncho” Pineda and Miguel Necochea Jr. are the directors. Jaime Muñoz de Baena is the screenwriter and showrunner for both the first and second seasons.
SIGNIFICANT EVOLUTION IN PRODUCTION
Asked how production has evolved since Campanario entered the space, Mejía stated: “There has been a major evolution in production talent in Mexico since we started—from production design to wardrobe. Producing in Mexico is a privilege, not just because of the on-camera talent, but also behind the scenes.”
Profe Infiltrado is an adaptation of a Russian format, Fizruk
Profe Infiltrado was filmed in various areas of Mexico City “where there are still no tax incentives for series,” Mejía noted. “It’s something that’s in the works, but hasn’t been achieved yet,” she added.
Looking ahead, Mejía said that they will soon be announcing new projects, including series, digital content, and film development. She noted that the focus remains on producing in Mexico, although they do have some projects underway in the U.S. that they are not yet able to disclose.
Memo Villegas stars in Profe Infiltrado
Diario de Hoy
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