U.S. HISPANIC
DirecTV Más adds Perú Mágico to line-up
Maribel Ramos-Weiner| 4 de febrero de 2011
Toby Berlin, vice president of DirecTV Programming Acquisitions
DirecTV is the first and only satellite provider to offer Perú Mágico to consumers in the United States.Perú Mágico is a unique network that offers news, entertainment, sports and other culturally relevant programming, straight from Peru. Perú Mágico will be available as part of the DIRECTV Más programming platform.From the beginning, weve been committed to offering our DIRECTV Más customers the most relevant programming available. The addition of Perú Mágico will enhance our current lineup by offering an exciting mix of Peruvian news, entertainment, sports and cultural programming, bringing Peruvian families even closer to home, said Toby Berlin, vice president of DirecTV Programming Acquisitions.As we continue to expand Perú Mágicos reach around the globe, we are very pleased to partner with a premiere service like DirecTV, which clearly embraces the high level of content synonymous with our brand, said Werner Schuler, CEO of Media Networks Latin America, S.A.C., a Telefónica Company.Perú Mágico offers highly-rated programming from PlusTV, an arts and entertainment channel with live programming content; CDM, Perus leading sports network with exclusive rights to 13 professional Peruvian soccer teams including Universitario de Deportes and Alianza Lima; and Canal N, Perus leading twenty-four-seven news channel.
