U.S. HISPANIC
DIRECTV to launch in the US the children channel devoted entirely to animals and nature ZooMoo
Maribel Ramos-Weiner| 5 de enero de 2016
Following its successful launches in Mexico and throughout Latin America, ZooMoo, the worlds first childrens channel devoted entirely to animals and nature, is now available in the U.S. exclusively on DIRECTV, now part of the AT&T family. Available to nearly a million homes throughout the country, ZooMoo is now the only channel in Spanish for pre-school age children and their parents available to DIRECTV Spanish base package subscribers on channel 432. Designed to foster a lifelong love for animals and nature through a safe and unique television experience that is both entertaining and educational for young viewers and parents alike, ZooMoo interweaves puppetry, animation, and the worlds best natural history footage available in HD to tell stories about the animal world. The channel is complemented by a free downloadable app to provide a one of a kind multiplatform experience that allows ZooMoo channel viewers to automatically collect animals they encounter on the TV screen and bring them to life on their tablet or smart phone with games, music, puzzles and other activities.ZooMoo was developed by its CEO and former president of FOX Networks Group, David Haslingden. In 2012 he identified a niche in the market for children’s channels. DIRECTV is passionate about offering high quality childrens programming to its Spanish-speaking customers in the U.S. Were proud to be the exclusive provider of ZooMoo and a leader in entertainment to audiences of all ages, said Emma Brackett, VP of Content and Programming, AT&T.ZooMoos US operations are headed by Los Angeles-based general manager Julio Sobral, a longtime FOX Networks Group executive, alongside Miami-based Marketing manager Álvaro Krupkin, former director of Creative Services and Production for Telemundo Cable Networks.
