U.S. HISPANIC
Discovery en Español delivers best quarter on record
Maribel Ramos-Weiner| 4 de abril de 2012
Aficionados a las Armas (Sons of Guns)
With a solid record of growth and an outstanding performance in 2011, Discovery en Español is off to a great start, posting its best quarter on record in prime time (7-11pm) among HH and People (18-49). The network also saw its highest quarter ever among P18-34 and P25-54.Discovery en Español captured the #1 ranking at 10 and 11pm. The network dominated (Mon-Fri) among P18-34, 18-49, and 25-54 at 10pm. These increases are attributed to top performing series in this timeslot, which drew 2.4 million viewers throughout the quarter, among these: Crímenes Millonarios (1.3 million viewers) and Pesadilla en la Ciudad (1.1 million viewers). Similarly, the 11pm hour delivered a #1 standing among P, M, F 18-34 as well as P, M 18-49 and 25-54, driven by popular shows such as: Aficionados a las Armas and Armas del Futuro.In addition, the network maintained its #2 position in primetime (7-11pm Mon-Sun) for the third consecutive year among (P, F, M 18-34, 18-49 and 25-54). These numbers (Q1 2012) represent an increase of +8% in the networks core audience of P18-49 compared to the same period last year, and of +7% among Hispanic Households. A strong component of this growth was the networks female audience, posting a 22% increase among F18-49 versus Q1 2011.
