U.S. HISPANIC
Discovery en Español premieres two original productions with solid brand integrations
Maribel Ramos-Weiner| 25 de octubre de 2013
Fútbol 360: Jugadas Maestras
Less than a year away from one of the worlds most anticipated sports events, Discovery en Español treats its audience to two original series that feature soccer through the Discovery lens: Fútbol 360: Jugadas Maestras and Acceso Exclusivo: Pachuca, which integrate brands targeting the networks U.S. Hispanic audience across different categories. Both series premiered this week, Thursday, October 24 at 11pm E/ 8pm P and 11:30pm E/ 8:30pm P, respectively.Hispanics, regardless of their country of origin, are truly passionate about soccer. At Discovery en Español we are able to leverage on that passion through our unique point of view. Our partners value the opportunity to reach their audiences through the high level of engagement provided by our quality programming, said Iván Barguerias, SVP of Advertising Sales and General Manager for Discovery U.S. Hispanic.All eight episodes of Fútbol 360: Jugadas Maestras feature accomplished Latin American soccer players who, together with a team of biomechanics experts, take part in an interactive experiment designed especially for Discovery en Español, reconstructing some of the games most spectacular and surprising plays. In each episode, a professional soccer player is matched up with an athlete from a different sport followed by an amateur soccer player in a variety of measurable strength challenges, all filmed with high-speed cameras. Participating brands across this series include Ford, AT&T and Bud Light.Soccer is also the subject of the original production Acceso Exclusivo: Pachuca, a behind-the-scenes look at the Mexican soccer team Club de Fútbol Pachuca. Back for a second season, the series goes beyond the playing field and inside the daily life of the popular team as it prepares for the 2013-2014 championship season at its training facilities in Pachuca and Acapulco. The show provides exclusive integration opportunities for Coors Light.
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