U.S. HISPANIC
Discovery en Español second most watched among Hispanic cable net for third consecutive year
Maribel Ramos-Weiner| 6 de enero de 2012
Apocalipsis Maya
Discovery en Español (DSCE) closes another winning year with a solid performance that positions the network as the second most watched Hispanic pay TV channel for the third year in a row across all major demographic groups (P18-49, M18-49, W18-49). The network ranked #1 for Sunday nights tied with Galavisión (7-11pm) with top-notch programming performances from originals such as Apocalipsis Maya and Los Hipopótamos del Capo and the viewer favorite, Discovery Presenta, which features some blue chip content including Steve Jobs: iGenius and Bin Laden: Hombre Muerto. The networks performance in 2011, 31% ahead of our nearest competitor among Hispanic Persons 18-49 and 36% among the coveted 18-49 males, clearly demonstrates our ability to not only attract, but retain viewers in a fiercely competitive environment. Having increased investment in original content and five years in the marketplace has made Discovery en Español a destination for audiences of all ages, said Iván Bargueiras, general manager, Discovery U.S. Hispanic. Among the top original productions were Deportados – Sun 9pm 1/30/2011, delivered 221K Persons 18-49 and 193K Households, #1 among Hispanic Pay TV Networks with Households and Persons 18-49; La Ruta de la Muerte Sun 9pm – 10/16/2011, delivered 172K Persons 18-49 and 165K Households, #1 among Hispanic Pay TV Networks with Households and Men 18-49, #2 among Hispanic Pay TV Networks with Persons and Women 18-49, #1 among Hispanic Pay TV Networks in its time slot with P18-49, M18-49 and W18-49. Also Apocalipsis Maya Sun 10pm – 12/04/2011, delivered 154K Persons 18-49 and 150K Households, #1 among Hispanic Pay TV Networks with Households, #2 among Hispanic Pay TV Networks with Persons 18-49, Males 18-49 and Women 18-49.
