U.S. HISPANIC
Discovery Familia launches new design and programming
Maribel Ramos-Weiner| 12 de octubre de 2010
Discovery Familia debuts a new look and feel that is warm and inviting
Discovery Familia has been redesigned to reflect and speak to the needs of Hispanic women and what they value most in their lives: their kids, their home and their time. Beyond a new look and feel that is warm and inviting, the network is also premiering Nuestros hijos (Our Children), a series of informative on-air segments hosted by Jeannette Torres-Álvarez, early childhood expert, wife and mother, and the network’s new brand ambassador. “Discovery Familia is the only Spanish-language network in the U.S. dedicated to Hispanic moms. Through rich programming offerings that entertain and the advice of experts like Jeannette, the channel is a great resource that supports mothers in the education of their children, care of their home, and encourages them to take time out for themselves,” expressed Bilai Joa Silar, Vice President and Channel Director of Discovery Networks U.S. Hispanic Group.During the day, the network provides a number of curriculum-based programs during its Discovery Kids programming block, designed to prepare preschoolers for the real world by sparking curiosity and encouraging independent thinking, while preserving the Spanish language. Shows such as My Big Big Friend, Animal Mechanicals, and Fluffy Gardens, carry preschoolers to amazing worlds of exploration and offer a safe haven where moms and their children can interact and share quality time.Once the kids are put to bed, Discovery Familia is all about moms! The new nighttime programming is divided into three programming categories: My Kids, My Home, and My Time.Finally, at {www.discoveryfamilia.com} mothers will also find a place filled with practical solutions, a safe haven with tools and activities where they can interact with their small children via videos, music and games filled with educational content that serve as the building blocks for future learning and development.
