U.S. HISPANIC
Discovery Mexico: In six months and thanks to our vision of the industry, the Discovery brand is 30% above the nearest competitor
Maribel Ramos-Weiner| 5 de diciembre de 2014
Gerardo López estará basado en el DF
After his recent appointment as VP of Content of Discovery Networks Mexico, Gerardo López Gallo spoke to PRODU about the challenges he faces in the country, as well as the new projects the company will be focusing on next year. These include placing abroad locally produced original content such as Mexicánicos in the U.S. Hispanic market, unifying the regional offices in Mexico, and the production of pilots in different genres such as adventure and mystery.Moving to Mexico was an important decision because I lived in the U.S. for 15 years and came back because of the opportunity with Discovery and my family. It has been a challenge because we changed the way Discovery operated: too centralized from Miami and has become more regional. Weve produced things like Mexicánicos, Celebrando México so that people can connect, said López Gallo.He said local production and the regionalization of content have allowed the brand to experience in the last six months, a growth of 30% above the nearest competitor. The results respond to the vision of providing the Mexican audience content they can connect with, of focusing our screen on them.He said that a visit to one of the regional offices in Mexico yielded interesting results, where 2015 will see the production of pilots of different genres in addition to cars, mystery and adventure. We want to continue bringing and developing content in Mexico, added López Gallo.
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