U.S. HISPANIC
DISH Network first to introduce Spanish-language BabyTV channel in U.S.
Maribel Ramos-Weiner| 17 de febrero de 2011
Pim & Pimba is one of BabyTV´ signature shows
DISH Network L.L.C., announced the launch of BabyTV, a channel offering 24 hours per day of commercial-free programming dedicated to babies and toddlers, into its Spanish-language suite of packages, DishLATINO. DISH Network is the first pay-TV provider to offer the channel in the U.S.DISH Network is proud to be the exclusive provider of BabyTV, a channel that delivers 100 percent original programming in Spanish featuring an abundance of baby-and toddler-specific learning and entertainment content not offered by any other channel. BabyTV will add another dimension to the already wide variety of high-quality Spanish-language childrens programming offered in our DishLATINO packages, such as CBeebies, Discovery in Español and Toon Disney, said Alfredo Rodríguez, vice president of Marketing for DishLATINO.”Baby and toddler content have been a huge success on DVD over the past decade in the U.S., with parents showing an appetite for well-designed, well-produced content from a trusted brand, said Maya Talit, Global Marketing director and co-founder of BabyTV. BabyTV (DISH Network Ch. 824) features short-form episodes that explore early learning themes with an emphasis on parent-child interaction. The programs are categorized under nine themes, including First Concepts, Nature & Animals, Music & Art, Imagination & Creativity, Building Friendships, Activities, Guessing Games, First Songs & Rhymes, and Nighttime.Behind all of our shows is the premise that exposing children to ideas and information in a friendly way, and with the help of loveable characters, leads to a positive experience that opens the door for future learning, said Ron Isaak, Programming director and co-founder of BabyTV.
