U.S. HISPANIC
Eduardo Caso from IB Broadcasting: We will launch the Mórbido app with support from Microsoft
Maribel Ramos-Weiner| 2 de enero de 2018
Eduardo Caso de IB Broadcasting trabaja en conjunto con Mórbido
IB Broadcasting, the company that belongs to AG Group, is preparing together with Mórbido TV, the launch of the application, developed with Microsoft, that will be available in 2018 for Android, iOS, and Microsoft.
“We have tried to make a TV channel that fans love, supported by what Mórbido has done with the festival and the magazine, now developing an application we will launch in 2018, where everything related with that platform will converge,” mentioned Eduardo Caso, Partner Director at IB Broadcasting Company.
He stated that a high percentage of people who visit Mórbido sites do so on their cell phones, that is the reason for developing this app, in the aim to “offer a pleasant experience with original content”.
He assured that the pay TV channel does not have to advertise, so they will try to generate a greater amount of their own content, including a late night plan, where guests are characters from horror films; likewise, “we want to make episodic series and produce or borrow material from other fantastic and horror cinema festivals around the world.”
