U.S. HISPANIC
Ella partners with Girl Scouts of the USA recognizing the organization’s campaign Juntos por Ella
22 de mayo de 2012
Anna María Chávez, CEO of Girl Scouts of the USA and Marcello Coltro, EVP and CMO for MGM Networks Latin America
The Spanish-language womens lifestyle and entertainment channel targeting US Hispanic viewers Ella has launched a media partnership with the Girl Scouts of the USA in order to emphasize the importance of the Girl Scouts of the USAs multi-year campaign, Juntos por Ella. Part of our mission is to become a socially relevant pay-tv channel, oriented to the community by using our on-air and digital platforms to shine light on important organizations such as the Girl Scouts of the USA, that help to empower US Hispanic women of all ages said Marcello Coltro, executive VP and CMO for MGM Networks Latin America. Girl Scouts reaches out to 3.2 million girls and adult members, and today more than 50 million women in the US are Girl Scout alumni who have been positively influenced by the organization.Ella will develop public service announcements entitled Historias de Éxito featuring the organizations first Hispanic CEO, Anna María Chávez, along with other members of top Hispanic DMAs.As an aspirational womens channel that is a conduit to the US Hispanic population, channel Ella would like to honor these amazing women in their continued contribution to the mission of creating girls of courage, confidence and character, who make the world a better place said Roy Meyeringh, director of US Affiliate Sales for channel Ella.
