U.S. HISPANIC
Elsa Vizcarra of Televisa: Were rejuvenating channel 5 to be aligned with advertiser needs
Maribel Ramos-Weiner| 22 de agosto de 2013
Elsa Vizcarra, new VP of Programming of Televisa
Televisas channel 5 will progressively change its programming to become more of a channel for young adults rather than for children. In this second installment, Vizcarra explains her programming strategy.Being able to align the TV offer with the demand of advertisers for certain audiences is one of my challenges, said to PRODU Elsa Vizcarra, Televisas new VP of Programming, who replaced Alberto Ciurana when he moved to Univisión.Advertisers have increasingly more restrictions for commercials of high-calorie food and beverages. That is why the demand for childrens programming is dropping drastically, while the young adult segment is growing.
