U.S. HISPANIC
Emilio Azcárraga of Televisa: Our liquid content adapts to all platforms, cultures and languages in the world
Maribel Ramos-Weiner| 15 de octubre de 2013
At the opening ceremony of the 10th Marketing Seminar Aquamorphosis, Ideas Líquidas, Adaptabilidad Total, Emilio Azcárraga, president and CEO of Grupo Televisa, pointed out the companys broadcast content adapts to all platforms, cultures and languages in the world.Evidence of this is the global expansion of its formats and content in the last five years, with successful co-productions in countries like China, France, Brazil and Egypt.Its productions also continue to flood the U.S. general market. In 2012, for example, Televisa co-produced with Sony and Nickelodeon Hollywood Heights, an adaptation of the teen novela Alcanzar Una Estrella (1990). At the same time, No Se Aceptan Devoluciones, the Eugenio Derbez film produced by Televisa Cine, is now the biggest Spanish-language Mexican box office hit in the U.S.Similarly, Devious Maids, an adaption of Ellas Son La Alegría Del Hogar, produced by ABC and airing on Lifetime, broke the channels ratings record and will come back for a second season.In a market as competitive as the U.S., Televisas content has turned Univisión into the fourth most watched network, beating NBC, said Azcárraga.He also pointed out that this past July will be remembered as a turning point in the history of Spanish-language TV in the U.S., because thanks to Televisa, Univisión became the number one network for the most commercially valuable demographic, with more than a 20% lead over its closest competitor.
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