U.S. HISPANIC
Emilio Azcarraga of Televisa: Univision is already a competing network for English-language channels
22 de enero de 2013
Emilio Azcárraga, presidente de Grupo Televisa
In an interview with the journalist Joaquin Lopez-Doriga during his nightly newscast Jan. 21 on Televisas Canal de las Estrellas, Emilio Azcarraga, president of Grupo Televisa, spoke about new projects and the challenges that the company faces in the U.S. through Univision.The U.S. Hispanic is the most competitive market and Univision is already a network that competes with English-language channels. Its a signal that has been in second place for a long time, and it has also been in first, and maybe third as well. Its there that we hope Televisas content will be able to have success and compete he said. Azcarraga spoke about Univisions new English-language channel, being produced with ABC, which he said represents a great opportunity to show Spanish-language content in English that we produce in Mexico. Its an option to reach other latitudes in Spanish. He emphasized that the measure of success for the network is based on the general market, which highlights a city like Los Angeles that has a large Hispanic population. The executive also announced that the program Punto de partida by Denise Maerker will air Mondays and Thursdays at 11:15 pm on Canal 2.
