U.S. HISPANIC
Endemol takes several projects to MIPCOM
Maribel Ramos-Weiner| 1 de octubre de 2019
Cholawood Group
Endemol Shine Boomdog will take projects such as Quién es la Máscara, MasterChef México and the new production agreement with Kate del Castillo to MIPCOM 2019.
The development agreement with Kate del Castillo, known for her main role in the series La Reina del Sur, will now produce and star in projects that will be developed jointly by Endemol Shine Boomdog and Cholawood Productions. Del Castillo, together with her partners, the experienced executive Carmen Cervantes and the journalist Jessica Maldonado, directed by Cholawood Productions, who will settle in the Endemol Shine offices in Los Angeles.
Quién es la Máscara shows celebrities who compete, with an important twist: each singer is covered from head to toe in an elaborate costume, and with a mask that covers his face and identity. Singers can try to confuse the audience so they don´t recognize them, but careful observers may discover small hidden clues throughout the show. A singer will be eliminated every week and eventually reveal his true identity. Endemol Shine Boomdog and Televisa obtained the license of The Masked Singer by Mun Hwa Broadcasting Corp. (MBC) from South Korea.
MasterChef México is the version in Spanish of the format that will bring to the audience the culture, food, and flavors of Mexico. With a diverse representation of participants who love to cook, the contestants must create all kind of dishes, from a delicious mole poblano to traditional bakery products, like the Rosca de Reyes. But only one of the cooks will be crowned the winner of the MasterChef México and will receive the cash prize.
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