U.S. HISPANIC
ESPN Deportes launches the first multi-screen viewing experience sponsored by Bud Light
17 de enero de 2013
ESPN Deportes has launched #Redes, a new multi-screen viewing experience sponsored by Bud Light for the Hispanic bilingual sports fans. The 60-minute show, which launches Jan. 21 and airs weekdays at 8pm, collects content from around the web immersing itself in social conversations about sports, entertainment, music and pop culture.Television consumption continues to evolve and so are our viewers, especially the new generation of Hispanic sports fans who regularly interact across social media space while consuming our content, said Lino Garcia, general manager of ESPN Deportes. We are excited to offer Bud Light a unique opportunity to connect with the sports fans across TV and our digital assets with innovative, relevant content.As the main presenter, Bud Light will have brand placements on the set and logo integrations within the show. #Redes will also provide a forum for fans to interact with each other online about key topics of the day.Fans are turning toward second-screen experiences to enhance their sports viewing, and #Redes will perfectly capture the trends and social conversations that matter to Latino millennials said Blaise DSylva, VP of Media, Sports and Entertainment Marketing for Anheuser-Busch. Were also excited to bring the Fan Forum to ESPN Deportes and provide fans a platform to share their thoughts and opinions to a national audience.
