U.S. HISPANIC
ESPN Deportes renews and expands coverage of Liga MX matches
Maribel Ramos-Weiner| 5 de marzo de 2013
ESPN Deportes renews and expands coverage of Liga MX matches
ESPN has reached a multimedia rights extension with Azteca America to air Liga MX, Mexicos premier national soccer league, and Copa MX, the nations football cup competition, in the United States through 2015. The agreement enhances ESPNs multimedia coverage of Mexicos top soccer properties by placing, for the first time, Mexican club matches on ESPNs English-language networks (ESPN2 and ESPNEWS), adding more matches on ESPN Deportes in Spanish, as well as extensive highlights rights across ESPNs English-language and Spanish-language studio programming and digital platforms. The agreement also grants ESPN Deportes more Liga MX matches every season. With the expansion, the network will televise over 60 Liga MX games through the 2013 season. ESPN Deportes will continue to offer coverage of select Copa MX matches. Both properties will also be carried on ESPN Deportes+, the ESPN3 broadband extension available on {ESPNdeportes.com}. Liga MX has become one of the most competitive and popular soccer leagues in Latin America with a growing number of Mexican and American star players, said Freddy Rolón, VP of ESPN Deportes Programming and Business Initiatives. Adding more club matches in both languages allows us a greater opportunity to reach the widest possible audience while strengthening our commitment to serve U.S. Hispanic fans across all of our platforms.
