U.S. HISPANIC
ESPN Deportes: Very active in the sports rights market
Maribel Ramos-Weiner| 24 de febrero de 2011
(Maribel Ramos-Weiner). We are very proud of securing again the rights for Eurocopa, not just for 2012 but also for 2016. It is an event that has proven successful in the U.S. Ten out of the first 13 FIFA teams are European, and they will compete on the Eurocopa, said to PRODU, Eric Conrad, Senior Director of Programming and Acquisitions at ESPN Deportes.Conrad pointed out the channel has always been very active in the sports rights market. We are always exploring and evaluating new rights, he added. Before the Eurocopa announcement, the channel had also made public a three-year agreement with the English League at the club level.The executive said that although the sport that continues to monopolize the attention of the Hispanic viewers is soccer, there is also great interest for baseball and boxing. We are pleased with our boxing content, which includes Viernes de combate and the weekly show Golpe a golpe, but we still want to increase our coverage of the world of boxing, he added.Conrad indicated that when negotiating new rights deals, they are always thinking about the different distribution platforms. Our goal is to reach sports fans wherever they are: TV, mobile, radio, digital, multi-platforms, he added.
