U.S. HISPANIC
ESPN launches first Spanish-language spot for ThisIsSportsCenter starring Robinson Cano
10 de abril de 2012
The Spanish version of Handshakes aired for the first time in the US and throughout Latin America April 4 on ESPN Deportes
ESPN has introduced its first Spanish-language spot from the ThisIsSportsCenter franchise entitled Handshakes. In conjunction with Major League Baseball’s Opening Day, the spot features Robinson Cano, the New York Yankees All-Star second baseman, as he goes through his popular handshake routine with his teammates. The Spanish version of Handshakes aired for the first time in the US and throughout Latin America April 4 on ESPN Deportes. It also was featured on Dan Le Batard is Highly Questionable on ESPN2. The English version made its debut on ESPN during Baseball Tonight.”Just as handshakes are a universal greeting, sports are a universal experience Cano said. “As a bilingual athlete, it is an honor to bring ThisIsSportsCenter to life for Spanish-speaking fans.This is the first advertising effort by ESPN to better serve the Hispanic market of the US.”This is a landmark moment for the This is SportsCenter franchise said Carol Kruse, senior VP of Marketing at ESPN. “Reaching the Hispanic sports fans continues to be a priority for the ESPN brand, and this is just another example of our commitment and many efforts to engage with this growing audience.
