U.S. HISPANIC
ESPN: Our priority is to serve the Hispanic sports fan
Maribel Ramos-Weiner| 23 de agosto de 2013
John Skipper, president of ESPN
At a press event at the ESPN headquarters in Bristol, Connecticut, John Skipper, president of ESPN, emphasized the commitment and investment the company has made in the U.S. Hispanic audience.Skipper said the team led by Lino García, general manager of ESPN Deportes, was a pioneer in this area. The company has offered greater support to the Hispanic in the past three or four years.In the past few years weve felt comfortable featuring interviews in Spanish. We had a spectacular moment at the 2013 All-Star Game during the home-run derby, interviewing champion Yoenis Céspedes in Spanish on ESPN, said Skipper.Traug Keller, SVP of Production and Business, also acknowledged the work of García and his team. Not only have they done a great job building the ESPN Deportes brand, but they have also driven the message across ESPN about the importance of this market. In the past years weve made it our priority to serve the Hispanic sports fan, not just for ESPN Deportes but for the company as a whole. Youll see were hiring senior producers from Telemundo and Univisión to guarantee were serving this growing audience, both in Spanish and English, and bilingual as well, he added.
