U.S. HISPANIC
ESPN’s coverage of the Rio 2016 Olympic Games delivered strong ratings in Mexico and Central America
Maribel Ramos-Weiner| 22 de septiembre de 2016
ESPN reached 56.7 million viewers during the games across seven measured markets in Latin America (in the photo: Ciro Procuna, Heriberto Murrieta and Fernando Palomo from ESPN’ studios in Rio)
ESPN’s coverage of the Rio 2016 Olympic Games delivered strong ratings for the duration of the event (August 3-21) in Mexico and Central America, making it the highest-rated Pay TV Olympic transmission in the territory.
The results represent an aggregation of the ratings for the ESPN, ESPN2 and ESPN3 networks among M18+ in these markets.
In Latin America, ESPN reached 56.7 million viewers during the Olympic Games across seven measured markets, including: Argentina, Brazil, Central America, Chile, Colombia, Mexico and Peru. During the Olympic Games, ESPN delivered its three most-watched weeks in the history of the ESPN brand, making August 8-14 the most-watched week ever and August 7 was ESPN’s most viewed day on record, reaching 15.5 million people across the seven measured markets.
Throughout the Games, ESPN and ESPN2 in Mexico ranked among the top five cable networks while ESPN was the highest-rated cable network in Central America (M18+).
Highlights in Mexico and Central America: The ESPN network scored its two highest-rated weeks ever in Mexico and Central America. In Mexico, August 15-21 is at the top with a 1.6 household rating, followed by August 8-14 with a 1.5 household rating. In Central America, August 8-14 is at the top with a 1.5 household rating, followed by August 15-21 with a 1.3 household rating.
ESPN’s Rio 2016 coverage delivered the top 15 most-viewed days ever across ESPN networks in Mexico (ESPN, ESPN2 and ESPN3), reaching 13.6 million Total Viewers.
#YoRio – ESPN’s daily studio show, averaged a 1.15 household rating across 19 live telecasts on ESPN in Mexico. The show was among the top-rated programs on the network, comparable with top live events such as the 2015 MLB World Series (1.2 household rating) and the 2016 NBA Finals (1.1 household rating).
