U.S. HISPANIC
Estrella Media launches Estrella Media Audiences Solutions integrated commercial sales team
Maribel Ramos-Weiner| 14 de abril de 2023
Steve Mandala de Estrella Media
Estrella Media has announced the formation of its EMAS (Estrella Media Audiences Solutions) integrated commercial sales team. The EMAS team will represent a suite of leading media networks in the U.S. marketplace for broadcast (TV and radio) and digital advertising opportunities.
Companies represented are Estrella Media, beIN SPORTS, and Hemisphere Media. Together, the audience reach of the EMAS portfolio is approximately 21.5 million people in the U.S.
“EMAS will make it easy for brands to speak to and with more Hispanic consumers who are driving their brands’ growth. What brands and agencies need are ease and scale, and this partnership brings both a whopping reach of almost 22 million consumers and one sales team managing all of EMAS’ networks. The depth and breadth of our combined content, platforms, and audiences are a game-changer for brands trying to reach the vital Hispanic consumer. This group represents U.S. Latinos of all backgrounds, including Mexican, Puerto Rican, Dominican, and Central American, and engages them with news, entertainment, and sports,” said Steve Mandala, Chief Revenue and Local Media Officer, who leads EMAS.
“beIN SPORTS is very excited to partner with Estrella Media to play a key role in engaging brands through innovative advertising and sponsorship opportunities. There is significant value for brands looking to connect with fans in unique ways through the premium sports content that our platforms offer, including unrivaled live soccer coverage from Europe and South America, and world-class sporting events and competitions,” said Antonio Briceño, Managing Director of beIN SPORTS U.S. and Canada.
Francisco Gimenez, Chief Operating Officer, of Cable and Digital Networks, commented, “Hemisphere has always been committed to its mission of super-serving the high-growth U.S. Hispanic audience, with the leading movie and drama networks and the top channels serving the Puerto Rican, Central American, and Dominican communities, the second, third, and fifth largest Hispanic communities. Hemisphere is committed to providing differentiated, relevant, world-class content that keeps our audiences entertained, informed, and connected. This partnership brings the leading independent Spanish-language networks together to help brands and agencies grow their ability to connect with these communities. We are stronger together.”
The EMAS team will unveil its marketing opportunities as part of this year’s upfront sales presentations through a video stream to be available on Tuesday, May 9.
To request an invitation, please e-mail 23upfronts@estrellamedia.com.
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