U.S. HISPANIC
Finale of Nuestra Belleza Latina was followed by 4.9 million Total Viewers 2+
Maribel Ramos-Weiner| 24 de mayo de 2011
The telecast which saw Nastassja Bolívar declared Nuestra Belleza Latina- led the Network to a third place finish for the entire night
The fifth season finale of Univisión Networks reality series Nuestra Belleza Latina (Our Latin Beauty) reached 8.4 million Total Viewers 2+ that tuned in to all or part of last nights two-hour grand finale.The telecast which saw Miamis Nastassja Bolívar declared Nuestra Belleza Latina 2011 and win $250,000 in cash and prizes, along with a one-year contract to be Univisión on-air talent led the Network to a third place finish for the entire night among all broadcast networks among Adults 18-34, ahead of CBS and NBC, and #4 among Adults 18-49, ahead of CBS. Additionally, Sunday night telecast was the highest-rated finale in the history of Nuestra Belleza Latina with 4.9 million Total Viewers 2+ (up 23% from last seasons finale), and averaged 2.5 million Adults 18-49 (+18%), 1.5 million Women 18-49 (+20%), 991,000 Men 18-49 (+14%), 1.4 million Adults 18-34 (+14%) and 1.7 million Persons 12-34 (+12%). Over the course of its entire full-run, Nuestra Belleza Latina showed double-digit percentage audience growth compared to its fourth season among all key demographics, including Total Viewers 2+ (+18%), Adults 18-49 (+20%), Adults 18-34 (+19%), Women 18-49 (+17%), Men 18-49 (+25%) and Persons 12-34 (+15%). Building our Sunday night ratings via strong reality programming has been one of Univisións top priorities over the course of the 2010-11 season, and we couldnt be happier at the growth shown year-over-year by our longest-running reality franchise, Nuestra Belleza Latina. We plan to continue this trajectory as we head into the summer, and year-round, with original programming on Sunday nights, said Luis Fernández, president of Entertainment and Univision Studios.
