U.S. HISPANIC
Finale of Telemundos Tierra de Reyes was the #1 Spanish-language primetime program averaging 2,389,000 Total Viewers
Maribel Ramos-Weiner| 28 de julio de 2015
The finale of Telemundos Tierra de Reyes this Monday July 27th at 9pm was the #1 Spanish-language primetime program averaging 2,389,000 Total Viewers and 1,256,000 Adults 18-49, according to Nielsen. Starring Aarón Díaz, Ana Lorena Sánchez, Gonzalo García-Vivanco, Kimberly Dos Ramos, Christian de la Campa and Scarlet Gruber, alongside Fabián Ríos and Sonya Smith as Cayetana, the two-hour finale (9 to 11pm) helped propel the network as the #1 Spanish-language network in prime, averaging 928,000 among Adults 18-49, outperforming Univision for a fourth time in the last five weekday nights.Locally, Tierra de Reyes ranked #1 in its time slot among Spanish-language stations, in Miami, Los Angeles, New York, Houston, Dallas and Phoenix, among total viewers, and also ranked #1 regardless of language, with Adults 18-49 in New York, Miami and Houston.Digitally, Tierra de Reyes becomes Telemundos best 9pm finale for both uniques and page views. Across all digital platforms the novela reached over 52,000 uniques on finale day. On the social front, Facebook posts during the finale reached 10.6 million global Facebook users. Across Facebook and Twitter there were a total 753,000 engagements, ranking the finale as the most engaged campaign for the network this year.
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