U.S. HISPANIC
Flavio Morales of mun2: We have to experiment, try something completely new
Maribel Ramos-Weiner| 14 de febrero de 2012
Flavio Morales, VP of Programming of mun2
I think the strategy is to take everything you can learn from research, base your decisions on want the audience wants. Often audiences want certain things that we as programmers go, oh no! We have to experiment, try something completely new, but sometimes the audience itself gives you the answer.Hispanic audiences are clearly growing, as shown by Univision and Telemundo. We need to contrast this data, see what its telling us, and program our air based on that. Not all programming will be in English. At mun2 we will have something more balanced.We have also realized there are certain characters that speak Spanish, but have an American lifestyle. The trick is to capture that lifestyle so we dont have to program 50% Spanish and 50% English, but whatever fits the audience in an organic manner. Often we do what advertising agencies want and not what audiences want.
