U.S. HISPANIC
Founders Celebrates 6 Years by Bringing Home 8 Clios
18 de noviembre de 2025
Bring Korea to the World became one of the most awarded entertainment launches of the year
Founders Agency announced it has been honored with 2 Gold and 6 Silver Clio Entertainment Awards for its global Bring Korea to the World campaign supporting the Season 2 launch of Netflix’s Squid Game. The achievement solidifies the campaign as one of the most successful and culturally resonant entertainment launches in recent history.
Developed in partnership with Netflix, Bring Korea to the World transformed iconic Korean imagery, symbols, and storytelling unified by the “Pink Masked Guards Takeover” into a worldwide phenomenon—spanning experiential activations, global stunts, social-first content, and a full-funnel integrated campaign deployed across 44 markets.
Gold Wins
Founders earned Gold Clios in the following categories:
TV & Streaming / Branded Entertainment / Digital, Mobile & Social Media
TV & Streaming / Branded Entertainment / Experiential & Activations
These honors recognize the campaign’s groundbreaking blend of digital storytelling and large-scale experiential moments—ranging from massive pink guard activations to immersive global takeovers that reintroduced Squid Game to fans and new audiences alike.
Silver Wins
The campaign also secured six Silver Clios across multiple disciplines, underscoring both its creative versatility and integrated craft:
Television & Streaming / Digital, Mobile & Social Media / Social Media / Organic Social Media Post
Television & Streaming / Integrated Campaign / Integrated Campaign
Television & Streaming / Public Relations / Direct
Television & Streaming / Digital, Mobile & Social Media / Social Media / Mixed Campaign
Television & Streaming / Digital, Mobile & Social Media / Social Media / Mixed Campaign
Television & Streaming / Integrated Campaign / Integrated Campaign
A Global Moment That Redefined Impact
“This unprecedented performance couldn’t be a better gift for our sixth anniversary. Winning eight Clio awards exceeded our wildest expectations, and Netflix being named Network of the Year at this Clio Entertainment edition makes us incredibly happy. ,” said CCO Checha Agost Carreño and CEO Tanya De Poli.
The Clio Entertainment Awards recognize excellence at the intersection of creativity and entertainment marketing. This year’s honors place Founders among the most awarded agencies working in streaming and global IP today.
Empresas
Diario de Hoy
Noticias relacionadas (3)
12 de noviembre de 2025
Checha Agost Carreño de Founders: Podemos salvar al mundo o podemos salvar a la industria
