U.S. HISPANIC
Fox Deportes is most-watched Spanish language sports cable network in February
Maribel Ramos-Weiner| 12 de marzo de 2013
Fox Deportes continues to dominate the landscape by scoring big viewership numbers in February. Fox Deportes finished the month as the No. 1 U.S. Spanish Sports Cable Network across all major dayparts in Total Viewers and Adults 18-49 (total day, prime time and weekend day) versus all Spanish sports cable networks, according to Nielsen Media Research.Launched in 2012, the Networks franchise news and soccer talk shows, Central Fox and La Última Palabra, drove Fox Deportes dominance. Central Fox was the No. 1 sports news program for February versus all Spanish sports cable networks and grew the networks news viewership by +83% in Total Viewers and +114% in Adults 18-49 compared to February 2012. In addition, the No. 1 soccer talk show La Última Palabra grew the Networks soccer talk viewership by +69% in February in Total Viewers and +78% in Adults 18-49 compared to February 2012. With the addition of NASCAR and coverage of the UEFA Champions League in February, the network continues to provide the most expansive and diverse portfolio of major sports events on Spanish TV. Our news and soccer talk shows build excitement and anticipation and are unmatched in providing U.S. Latinos with the most relevant and engaging sports news. After a full year of informative and dynamic coverage, our shows have become the premium destination for viewers, said Vincent Cordero, executive vice president and general manager, Fox Deportes.
