U.S. HISPANIC
Fox Deportes unveils new programming, an original production arm and website re-launch during Upfront
Maribel Ramos-Weiner| 4 de junio de 2013
Fox Deportes unveils new programming, an original production arm and website re-launch during Upfront
Fox Deportes unveiled new programming, an original production arm, extended coverage of NASCAR, UFC and Golden Boy Boxing, a community empowerment campaign, and a website re-launch at the recent Fox Hispanic Media Upfront event in New York City. Fox Deportes is the No.1 Latino sports network in 2013 year-to-date, on top of finishing No.1 in 2012, in all key dayparts: Total Day, Weekend Day and Primetime, according to Nielsen Media Research.Leading the enhanced slate of premium programming, Fox Deportes announced Fox Deportes Studios as the new production house for ground breaking and original series. Fox Deportes Studios will document exclusive stories leading up to and around upcoming big events, in-depth fan experiences at stadiums and arenas, as well as the sacrifice, heartache, and triumph of the athlete and team. Within the past two years, Fox Deportes has delivered the most expansive and diverse portfolio of major sports events and franchise news and talk programs in all of Spanish TV history, solidifying ourselves as the No. 1 U.S. Latino sports network. As we look ahead, our goal is to continue to expand and evolve in order to continue to fully serve the new face of America, who is the U.S. Latino market, said Vincent Cordero, executive vice president and general manager, Fox Deportes.In addition to original programs for the upcoming year, Fox Deportes will continue to provide fans with expanded coverage of the best in European and Latin American Soccer, Major League Baseball, boxing, mixed martial arts, college football and motorsports. Fox Deportes will continue to be the exclusive Spanish language home of UEFA Champions League, Copa Libertadores and Copa Sudamericana. Additionally, Fox Deportes is expanding its Major League Baseball offering, including more regular season games, and will continue to be the exclusive Spanish language home of the All Star Game, playoffs and World Series. Through its valued partnerships, Fox Deportes will televise exclusively in Spanish the best live and classic fights of Golden Boy Boxing and UFC, as well as adrenaline powered NASCAR races and College Football games. With an integrated multi-media philosophy, Fox Deportes will re-launch its website, {FoxDeportes.com}, offering more U.S. and international event coverage and original content with exclusive video and photo galleries.
