U.S. HISPANIC
Fox Hispanic cable networks post record ratings in 2010
Maribel Ramos-Weiner| 11 de enero de 2011
Fox Deportes and Utilísima outperformed the competition in the Hispanic cable landscape in 2010 with two of the most popular offerings for both men and women. Fox Deportes once again reigned supreme as the #1 Hispanic cable sports network in primetime in 2010, while Utilísima was the fastest-growing Spanish-language cable network among women 25 and over.”As Latino demographics are forever evolving, we are thrilled that more of them, men and women, are watching our targeted cable channels. Whether your interests lie in exclusive sporting events, or household lifestyle programming, we feel well-positioned to address the unique needs of our Hispanic consumer landscape,” said Hernán López, President and COO of FOX International Channels (FIC), who oversees both Fox Deportes and Utilísima. Fox Deportes reigned as the #1 Hispanic cable sports network in primetime in 2010, finishing #1 in prime time 33 out of 52 weeks.Fox Deportes also delivered the #1 Spanish cable program for the year with its exclusive rights of Copa Libertadores soccer. The Copa Libertadores Internacional vs. Chivas 2010 Final delivered a 9.26 HH coverage area rating and 876k total viewers.Since its U.S. launch in July 2010, the Utilísima network has quickly attracted the highest concentration of adult women of any Spanish-language network, holding a 66% per viewing household over its nearest competitor during total day (8am-2am). Utilísima has already emerged as the #3 Spanish-language cable network during total day (based on Coverage Area ratings), following only Galavisión and Discovery en Español.In addition to attracting viewers, Utilísima has also experienced tremendous success with advertisers. Since launching in July, it has struck deals with Sears, Procter & Gamble, Ford Motor Co., Kmart, El Jimador, Farmers Insurance, SC Johnson, Toyota, Daisy Sour Cream, Kellogg’s, Prudential, T-Mobile and Wal-Mart.
