U.S. HISPANIC
Fox Sports Media Group Re-Brands Fox Sports en Español to FOX Deportes
Maribel Ramos-Weiner| 13 de julio de 2010
Vincent Cordero, VP ejecutivo y gerente general del canal
Fox Sports en Español is being re-branded as FOX Deportes this fall. The announcement was made by Vincent Cordero, the networks Executive Vice President & General Manager.As the #1 Hispanic sports brand, we are 100% fan focused and therefore always seek to listen and serve our audience. We recently conducted extensive audience research in which the majority of the respondents referred to the network simply as FOX Deportes. Changing the name recognizes that fact, and established greater consistency with the better-known FOX Sports brand and allows for easier cross network promotion and marketing, said Cordero.
