U.S. HISPANIC
FremantleMedia LatAm and US Hispanic: La Banda is an unprecedented project in US Hispanic
Maribel Ramos-Weiner| 3 de marzo de 2015
Adrián Santucho, CEO of FremantleMedia for Mexico, US Hispanic and Pan-Regional
For Adrián Santucho, CEO of FremantleMedia Mexico, US Hispanic and Pan-Regional, the project La Banda, made by Univision and Simon Cowell’s SYCO, is a milestone in the Hispanic US market.”This show was created for the Hispanic market and is launched worldwide from the Hispanic market. I think it is a milestone worth highlighting. It is a show we bet a lot on regarding creativity, human talent and in the production aspect. It is a bet Fremantle makes for 2015 and for subsequent years as a great challenge, we hope to live up to the expectations created” Santucho told PRODU. This year another development that is keeping FremantleMedia busy is the franchise that has been broadcast for 30 years, Family Feud, which has been a success in the USA with MundoFOX (100 Latinos Dijeron) together with Marco Antonio Regill, not just as host of the show but also as its producer.”We continue attempting to find the Hispanic identity of MundoFOX’s 100 Latinos Dijeron. 2015 is full of questions for these 100 Latinos Dijeron. It is full of questions and answers because the truth is it is doing very well” he said.Santucho also spoke about the recent additions of José Lascurain and Godfrey McFall. “These additions to the team indicate the strength we are acquiring in the region to expand and evaluate new alternatives in the markets in the rest of Latin America, aside from Mexico and Hispanic US”.
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