U.S. HISPANIC
From Injury to Victory: Baptist Health and 52. A Dream Company Celebrate “The Comeback”
3 de marzo de 2026
The inspiration behind “The Comeback” stems from a real story: the recovery of Miami star player Matthew Tkachuk
Baptist Health South Florida, the largest healthcare organization in the region — with 12 hospitals, more than 29,000 employees, 4,500 physicians and 200 outpatient centers, urgent care facilities and physician practices across Miami-Dade, Monroe, Broward and Palm Beach counties — has partnered with 52. A Dream Company / Miami, the agency founded and led by Tony Waissmann, to launch their latest campaign: “The Comeback”.
Built around the powerful concept, “What really matters is living life to the fullest because an injury can take you out of the game, but Baptist Health puts you back in,” the campaign highlights the human side of high-performance care — from elite athletes to everyday patients.
The inspiration behind “The Comeback” stems from a real story: the recovery of Matthew Tkachuk, assistant captain and one of the Florida Panthers’ star players. After suffering an injury, Tkachuk received treatment at Baptist Health and ultimately returned to the ice — later winning the Stanley Cup with his team. In a public moment that resonated deeply, he thanked the physicians who helped him recover. That authentic gesture became the emotional spark for the campaign.
“Seeing Matthew Tkachuk publicly thank our physicians who helped him return to the ice was a powerful reminder of why we do what we do,” said Elizabeth Novick Wenger, Director of Brand Management at Baptist Health South Florida. “At Baptist Health, caring for elite athletes and caring for our community are one and the same. It’s about delivering exceptional care with compassion, so every patient can get back to the moments that matter most. 52. A Dream Company understood that from the very beginning. Their team brought creativity, agility and true partnership to the process, helping us tell this story in a way that feels both authentic and impactful.”
For Tony Waissmann, Founder & Chief Creative Officer of 52. A Dream Company, the project represents more than a sports story — it’s about resilience and optimism.
“The first thing I have to say is that it’s a pleasure to work with Baptist Health because of their professionalism and their human quality,” said Waissmann. “This is the first project we’ve done together, and we’re already working on the second. What makes this work so interesting is that everything is real. We started from a real injury suffered by Matthew Tkachuk and what happened after his recovery at Baptist Health, when he returned to play and won the Stanley Cup. In that moment, he thanked the doctors — and everything started from there. The concept applies not only to him, but to anyone who has a passion for playing a sport or even going for a run. ‘An injury can take you out of the game, but Baptist Health puts you back in.’ It’s about living life to the fullest, enjoying sports without fear because you know who’s behind you taking care of you. It’s an optimistic message about living and enjoying life.”
“The Comeback” reinforces Baptist Health’s commitment to delivering world-class medical care grounded in compassion — ensuring that whether you’re a professional athlete or a weekend runner, you can return to the moments that matter most.
Watch the campaign here
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