U.S. HISPANIC Versión en español
Gustavo Aparicio: Spanglish Zero reduces sales agent commission to 0%
20 de noviembre de 2024
In a time when the film industry faces unprecedented challenges, Spanglish Movies, a leading distributor of Spanish-language films in the U.S. and Latin America through Spanglish Studios, introduces **Spanglish Zero**, an innovative distribution model that reduces the sales agent commission to 0%.
Gustavo Aparicio, CEO of Spanglish Movies, explains that this change enables producers to maximize their revenue by marketing content to AVOD and TVOD digital platforms. “This means producers can monetize their content without losing income to excessive commissions. Additionally, contracts are immediate, and the content ingestion platform is entirely online, streamlining the process,” he stated.
With over 10 years of experience, Spanglish Movies has proven to be *”a strategic ally for Latin American producers, offering innovative and competitive solutions to maximize both the reach and profits of their productions,”* Aparicio added.
REDEFINING THE AVOD BUSINESS
“Since 2023, we’ve transformed our AVOD business model by financing it through our programmatic advertising unit. This allows us to reinvent the traditional revenue-sharing licensing model and charge zero commission to content creators,” Aparicio noted.
He emphasized that the formula is simple yet unique. *”Thanks to our investment in programmatic technology, we are the only ones capable of executing this model. More and better content on CTV attracts more viewers, which generates higher traffic for streaming platforms and more data processed with advanced algorithms. This creates highly segmented audiences, increasing ROI for agencies and advertisers,” he highlighted.
As a result, Aparicio said: “Our DSP manages more inventory, OTTs offer more content to their users, and content creators earn more without commission deductions. Spanglish is leading the AVOD revolution where everyone wins.”
AI-DRIVEN TECHNOLOGICAL INNOVATION
The company has made significant investments in artificial intelligence (AI) technology to curate audiences on AVOD platforms, enabling more effective monetization of Latin American-produced content. They also provide free tools and AI training to enhance audiovisual production, positioning filmmakers at the forefront of technology.
ACCESS TO NEW BUSINESS MODELS
Spanglish Movies goes beyond traditional distribution, offering innovative opportunities such as licensing content to train AI models, negotiating with advertisers to fund branded content, and distributing content created with emerging technologies like virtual reality (VR) and 360-degree video.
MINIMAL EXCLUSIVITY
Aparicio mentioned that contracts last just six months, giving producers the freedom to explore other options if they believe another partner could deliver better results.
COMPETITIVE TERMS FOR SVOD AND THEATRICAL RELEASES
For those interested in theatrical releases or licensing content to SVOD (subscription-based video-on-demand) platforms, Spanglish Movies offers a reduced commission of 15%.
For more info. corporate@spanglishmovies.com
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