U.S. HISPANIC
Hemisphere Media Group launches WAPA Media in Puerto Rico
Maribel Ramos-Weiner| 6 de septiembre de 2023
Jorge Hidalgo de WAPA
Hemisphere Media Group announced that it completed its acquisition of WKAQ AM and KQ105 FM from TelevisaUnivision. WKAQ AM is the overall top-rated radio station in Puerto Rico, and KQ105 is the No.1 FM station on the Island.
Concurrently with the closing of this latest transaction, Hemisphere is launching WAPA Media.
WAPA Media represents a new era of content creation and distribution on the island, offering an unprecedented range of news, sports, talk, and entertainment programming across multiple platforms, including television, digital, social media, and, with its latest acquisition, radio.
WAPA Media’s offerings include:
– WAPA TV – the #1 TV broadcaster in Puerto Rico for 14 consecutive years
– WAPA Deportes – the #1 TV sports network in Puerto Rico
– WAPA América – Pay TV network serving the nearly 6 million Puerto Ricans living in the U.S.
– WKAQ AM – the #1 overall radio station in Puerto Rico
– KQ105 FM – the #1 FM radio station in Puerto Rico
– WAPA Digital –a collection of locally produced websites and apps.
In addition, WAPA Media has an extensive live events business and has enthusiastically embraced podcasting.
This newly formed company will also be a one-stop shop for advertisers, with a 360-degree offering that includes TV, radio, digital, live events, and podcasting. By leveraging its expertise in content creation, acquisition, and distribution, Hemisphere Media Group is committed to delivering exceptional programming that reflects the rich cultural heritage and diverse interests of the Puerto Rican audience.
Leading this newly formed company is WAPA Media president and CEO Jorge Hidalgo, a seasoned television executive with over 40 years of experience in the industry. In 2021, Hidalgo took the helm of WAPA TV in Puerto Rico as president and general manager.
“WAPA Media is a major milestone for Hemisphere Media Group, and we are thrilled to bring this innovative, multiplatform media company to Puerto Rico. With the addition of Puerto Rico’s two leading radio stations, we are furthering our commitment to delivering the highest-quality content to audiences across every relevant media channel. With WAPA Media, we are redefining the media landscape in Puerto Rico and cementing our position as the go-to destination for Puerto Rican consumers and advertisers alike. We are very fortunate to have Jorge Hidalgo overseeing WAPA Media. Jorge is truly one of the most talented executives in Hispanic media worldwide,” said Alan J. Sokol, CEO of Hemisphere Media Group.
“For advertisers and marketers, WAPA Media presents a powerful platform to reach the diverse and engaged Puerto Rican audience. By offering tailored advertising solutions across multiple platforms, including traditional radio and television, digital media, podcasts, and social media channels, WAPA Media will provide an unparalleled opportunity for brands to connect with consumers and drive business growth,” stated Hidalgo.
Contactos
Diario de Hoy
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