HMC Honors Pepsi With The 2024 Marketer Of The Year Award

The Hispanic Marketing Council (HMC) announced that Pepsi is the winner of the 2024 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award since its inception in 2014, including AARP, Ford, Kellogg’s, McDonald’s, Molson Coors, Nestlé, Sprint, State Farm, Toyota and Walmart.

The award will be accepted by Esperanza Teasdale, VP & General Manager, Hispanic Business Unit, PepsiCo Beverages North America at HMC’s 2024 Annual Summit on April 11 in New York City who will discuss how leading with cultural acumen, fostering Hispanic creativity and leveraging the right insights and partnerships has led to brand growth and a loyal base of aficionados.

“We are honored to be recognized by HMC on the 10th anniversary of the Marketer of the Year awards,” said Teasdale. “Today’s modern consumer is multicultural. Leading with cultural insights and ensuring diverse voices are driving the conversation is a critical business need and ensures we engage multicultural consumers authentically.”

“Pepsi not only consistently allocates intentional and appropriate investments to the Hispanic market, but it also recognizes the unique expertise culture agencies bring to mainstream campaigns whose audiences are inherently multicultural” said HMC Chair Isabella Sanchez, VP of Media Integration at Zubi. “That fact that Pepsi has made leading with cultural insights a strategic imperative and relies upon a cohesive group of Hispanic experts from HMC member agencies like alma, BODEN and OMG made them the top case for the 2024 Marketer of the Year.”