U.S. HISPANIC
Inter&Co and Brightline Partner to Revolutionize Digital Investing for Floridians
28 de octubre de 2024
Travis Christ, CCO, Brightline, Dr Paula Hopkins, SVP Strategic Partnerships & Funding Development, João Vitor Menin – CEO, Inter&Co and Patrick Goddard, President, Brightline
Inter&Co and Brightline have formed a groundbreaking partnership that offers Floridians seamless access to investment opportunities through a 100% digital platform. This collaboration allows passengers to invest conveniently while commuting, marking a significant step forward in financial inclusion, particularly for underserved communities in South Florida and Miami.
A Fully Digital and Accessible Platform
One of the standout features of this partnership is the ease of access provided by Inter&Co’s digital platform. “We are 100% digital, so anyone can access the platform from the palm of their hand—no need to visit a bank or physical location. You can open an account in just a few clicks,” explained Inter&Co executives during a special fireside chat.
This digital-first approach transforms how people engage with their finances, offering a quick and simple way to manage investments while on the move aboard Brightline.
Financial Education: A Core Focus
Inter&Co’s mission goes beyond offering investment products. A key focus is on educating communities about making informed financial decisions that impact both the present and future. One speaker highlighted the importance of financial education: “We need to ensure that Latinos and underserved communities are making sound financial choices that will help them today and build wealth for future generations.”
Providing access to financial knowledge and tools is central to Inter&Co’s approach, ensuring that all communities feel included and empowered to contribute to the local economy.
Simplifying Financial Products
Inter&Co takes pride in its user-centered approach, constantly working to simplify financial products that are often perceived as complex. “Our goal is to decomplicate financial products so that everyone in our community can understand and access investment opportunities,” Inter&Co representatives noted.
This commitment to simplicity and accessibility is key to democratizing investments, helping individuals make secure and informed decisions about their finances.
