U.S. HISPANIC
INTI Network: Producing lots of original content in Latin America
Maribel Ramos-Weiner| 19 de noviembre de 2013
María Kowalski, director of Content of INTI Network
PRODU spoke with María Kowalski, director of Content of INTI Network, channel distributed by AlternaTV, which covers several topics on health and well-being.The signal currently airs in Latin America but its expected to enter the U.S. Hispanic market in the first quarter of 2014.INTI means sun in the Quechua language. Our programming seeks to empower our viewers to reconnect with themselves and with their surroundings, said Kowalski.She said the channels programming has been divided by day of the week: Mondays are dedicated to well-being, Tuesdays feature travel, Wednesdays focus on awareness, Thursdays feature lifestyle, with shows like Gurú Modelo; Fridays have shows about art and inspiration, Saturdays are a recap of the best of the week, and Sundays are dedicated to the family with documentaries.Kowalski said the programming is split 50% original productions and 50% third-party acquisitions.Were producing a lot in Latin America. Its not easy to acquire content, especially in Spanish. Weve dubbed shows from a channel thats half Indian and half American. We have content from the Albatros Media Foundation, with which were also co-producing a show entitled Saberes Milenarios, she added.Another original production is Destinos Yoga, a show that visits Latin American countries with lots of nature and iconic places like Cuzco, the Galapagos Islands, Costa Rica and Mexico. The channel will also produce in India, the cradle of yoga.Besides the shows about natural cooking were producing in Ecuador, were doing a show were very proud of named Sana Tu Vida. It is based on Louise L. Hays holistic philosophy, and its the first program in Spanish based on this trend, added Kowalski.
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