U.S. HISPANIC
Jessica Rodríguez leaves Univision after 21 years
Maribel Ramos-Weiner| 12 de enero de 2022
Jessica Rodriguez Univision
After 21 years on Univision team, Jessica Rodríguez, who was promoted to Chief Brand and Impact Officer in 2021, leaves the company as of February, the moment in which the Televisa-Univision merger will be completed. During that period, she will help implement the new structure of the company.
“Jessica Rodríguez, Chief Brand and Impact Officer of Univision, has decided to begin a new chapter of her career and will be leaving Univision next month. We are extremely grateful for her long dedication and passion to this brand and our communities, for her influence and creativity, and for helping us develop such an innovative and talented group of people,” Univision said in a statement.
Rodríguez led several successful marketing projects in the last seven years, and she is the architect of the transformation of the organizational design that Univision has been going through since last year, as well as the strategic alliances with programmers and media partners.
Since she joined Univision in 2000 as an intern at the Stanford Graduate School of Business, she escalated the corporate ladder within the company.
She is an award-winning and successful media executive, with a proven track record in strategy, operations, marketing, research, programming, strategic partnerships, audience engagement, and change management, as well as one of the highest-ranking Latinas in the US Hispanic.
Rodríguez has been recognized with multiple honors, including Variety’s 2017 Marketing Impact Report; named one of 25 more powerful by People en Español; as Wonder Woman by Multichannel News. She also has been included in the list of Vital Leaders in Technology, Media and Marketing of Adweek; ranked among The Adweek 50 in 2017, 2016, and 2015; won the 2017 Prominent Women Award of the Girl Scouts of Greater New York; the 2015 NAMIC Next Generation Leader Award, and the Outstanding Leadership Award from the YMCA of New York City.
