U.S. HISPANIC
Joe Bernard promoted to SVP Advertising Sales at mun2
Maribel Ramos-Weiner| 1 de febrero de 2013
Joe Bernard
Joe Bernard has been promoted to senior vice president, Advertising Sales, for mun2. He was formerly VP, Sales for the network, a position he has held for over 10 years. He continues to report to Dan Lovinger, EVP, Cable Ad Sales, NBC Universal, and Diana Mogollón, general manager, mun2, and is based at mun2s New York offices. Joe has transformed advertising sales at mun2 since he joined the network, and during this time has become a leader in the media community and true expert on marketing to young, Hispanic audiences, said Lovinger. He has led mun2 to record revenues in the past two years and is on target for another record in 2013! mun2s successful revenue growth can be tied directly to Joes dedication, passion, and knowledge of our brand and audience the young Hispanic adult, said Mogollón. He has become a trusted media leader to the advertising community, translating not only our programming, its impact, relevance and authenticity, but the habits and trends of our uniquely American audience. Were looking forward to the continued growth that Joe will drive in 2013 and beyond. In his expanded position, Bernard is responsible for leading and executing the networks on-air sales and integrated marketing initiatives and teams. He will continue to develop and lead advertising and product integration campaigns that connect advertisers to mun2s bicultural, millennial, young adult audience.
